Work

  1. 2025 — Now

    Monetization, pricing, and upsell

    • Something is cooking
    • Driving upsell and MRR, so everyone notices
    • The rest stays at the office for now

  2. 2022 — 2025

    Head of Product

    • A fully embeddable, AI-enabled insurance platform, so a partner could sell cover inside their own product. AI pricing and discounts lifted revenue 65% year over year, with 30+ partners selling through it.
    • No-code onboarding for those partners, cut from two weeks to two days, so a new distributor could go live before the deal went cold.
    • The shopper’s side of the same embed: €6,000 lifetime value against €210 to acquire a customer, 87% of them staying, and a 4.6 satisfaction score.

  3. 2020 — 2022

    Group Product Manager

    • A new banking app for business, built to replace the old one. Rated 4.7 in the stores, with 73% of users active each month, and the base grew from 72K on the old app to 272K on the new one.
    • Paperless account opening, so a company never had to visit a branch. That is what moved people onto the new app.
    • A marketplace of third-party services inside the app, which lifted monthly recurring revenue by 25%.

  4. 2018 — 2020

    Senior Product Manager, AdTech

    • Beeline.Promotion, an adtech platform for SMS, email, and web campaigns on the operator’s own customer data. Average order value ran 25% above other players, because the targeting already knew the audience.
    • Bundles with the operator’s business mobile plans, which held retention at 80%. The campaign stayed because the phone plan stayed.
    • Automated launch for voice and SMS campaigns, taking the cost of each one down by 70%.

  5. 2017 — 2019

    Chief Product Officer

    • A cashierless shop for a pre-seed startup: walk in, buy with the app, no cash desk. 65% of installs became a purchase, and the company went from concept to exit in two years.
    • iOS and Android apps plugged into the store’s own systems, cutting retailer onboarding by 60%. Cheap to set up and fast to deploy is why a new store would try it.

  6. 2016 — 2018

    Product Manager

    • A revamped online store for a furniture maker with more than 100 shops and 48-hour delivery. Sales rose 20% year over year, and a recommendation engine lifted order value by 15%.
    • A VR experience in the stores, so a customer could stand inside their design project and check it before buying.
    • A loyalty programme on the store, which brought repeat purchases up by 10%.