Dear Cursor team, I love your product, but please revamp your current upsell flow.
I went through your subscription upgrade experience, and I think there are some fundamental problems with how you're communicating value.
1. You're selling me 𝕏, not Cursor.
Cursor is an IDE. I'm evaluating it against Codex and other AI coding tools. I want to know which models I get, what capabilities they unlock, how much usage I receive, and how my coding experience improves.
Instead, I get a massive list of 𝕏 features, a couple of Grok features, and barely anything about Cursor.
This raises questions from a customer's POV: Why am I evaluating a Cursor subscription based on how much I care about longer posts, video uploads, and 𝕏 analytics? Can I just get a cheaper plan without the Twitter bundle?
Please, be contextual with your upsell.
2. Your value proposition is almost non-existent.
What exactly do I get for €105 or €210?
"Priority model access", "faster responses", and "earliest access to all products and models" don't tell me much.
How will these benefits improve my productivity? What changes in my AI-assisted coding workflow?
I see a significant price jump, but cannot rationalise it.
3. Your plan comparison is too empty.
I understand the intention to reduce redundancy, but now I have one plan overloaded with Twitter features and two neighbouring plans with barely anything to compare.
What makes Super meaningfully better than Premium? What justifies Ultra?
Show me the functional differences. Compare model access, capabilities, usage, and performance.
4. Your information hierarchy needs work.
I'm reading the price, then usage, then going back up to understand that the price is discounted and the actual monthly price is €31.
Why not use a simple strikethrough for the original price?
Also, repeating "3rd party models are charged separately in Cursor" in every plan is unnecessary. Make it a shared footnote.
5. You're trying to sell too much at once.
Recommend one plan and explain why I should upgrade. Focus on the Cursor and AI capabilities that justify the upgrade.
Put 𝕏 features behind an expandable section or dedicate proper space to upsell me to 𝕏 (since you know that I haven't connected 𝕏 my account )
Alternatively, give me a proper comparison of all three plans, showing tangible functional differences.
Don't make me navigate an entire catalogue of features to understand why I should upgrade.
Honestly, I'd love to know your current conversion numbers, because my suspicion is that Premium significantly outperforms Super and Ultra because the higher tiers fail to communicate their incremental value.
Overall, the current experience feels like AI-generated UI: a collection of features distributed across cards without a coherent narrative or meaningful value proposition.
I love Cursor, and that's precisely why I think this experience deserves more attention.
Sell me a better experience, not a bigger bundle of features.